Lucy Elliott

After conducting extensive research, including conversations with market specialists, I found baby boomers needs werent being catered for correctly in the beauty industry with too much focus being on anti-ageing (this is covered in my dissertation). I then decided to create a makeup range to cater for this generation through Dermalogica as its also a gap in their product portfolio. This work includes a product development book, and buisness plan and a brand book. A link to view this project- click here