Lucy Elliott

This trend booklet is created for Autumn/Winter 2017 using information gathered from different sectors, statistics and market research to create key drivers. This book focuses on buying and merchandising and suggests the emerging trend to be 'Nature tranquility' focused around sustainabilty and the natural enviroment. The consumer tribe for this trend are the babyboomer generation who take the most interest in sustainability. This project was completed in 2014 and was based on findings from news articles, consumer behaviours, fashion blogs and websites such as WGSN and Stylesite.